Sri Lanka Telecom (SLT) and SLT Mobitel unveiled their unified brand identity on January 1, 2021 at SLT Headquarters forming a formidable force creating a lasting legacy as the national Information and Communications Technology (ICT) solutions leader. The historic unification of products and services were symbolically launched at the event that took place with the participation of Rohan Fernando, Chairman, Sri Lanka Telecom Group; Lalith Seneviratne, Group Chief Executive Officer, Sri Lanka Telecom; Kiththi Perera, Chief Executive Officer, Sri Lanka Telecom; Chandika Vitharana, Acting CEO, SLT Mobitel and other key officials of the Sri Lanka Telecom Group.
This historic unification will be an impetus to the Government’s effort to create a technology driven economy and a technology-based society, with SLT-MOBITEL contributing immensely towards the digitalization of Sri Lanka.
For over 163 years Sri Lanka Telecom PLC has solved the country’s need for connectivity, operating on Fixed, Mobile and Other operational segments, with SLT recognized as the fixed line powerhouse brand and Mobitel the benchmark for mobile services. Together, SLT and Mobitel strengthen the country’s ICT infrastructure, empowering people and transforming businesses with digitalisation.
“Today’s brand unification brings Sri Lanka Telecom and Mobitel products and services under a single brand. The new brand identity will strengthen the brand equity of SLT-MOBITEL, synergizing the goodwill gained by both to one strong brand with digitalization at its core. A brand that consumers readily recognize, trust and accept.” Rohan Fernando, Chairman, Sri Lanka Telecom Group stated.